
For Release: July 1, 2003
HUMMER TO BUILD ON SALES SUCCESS
FOR 2004 MODEL YEAR
The 2004 model year may well be defined
as another step forward in HUMMER's evolution.
"The introduction of our H2
model in 2003 enabled us to expand HUMMER's fiercely loyal customer
base," said Michael C. DiGiovanni, HUMMER general manager.
"The success of the H2 can only be described as phenomenal,
and is in keeping with our goal of offering a full portfolio of
products through a growing dealership body."
For the 2004 model year, HUMMER will
continue to offer two models: the H1 and H2.
H1 is the original HUMMER, offering
unparalleled SUV capability. H2 takes the rugged heritage of H1
and refines it by adding more creature comforts while maintaining
off-road leadership. It's a bold and youthful interpretation of
what HUMMER means, in a more "civilized" package. Its
extreme design makes sure that H2 has the eye-catching appearance
- and brand recognition - of H1.
"H2 and H1 are variations of
the same theme: exhilarating, uncompromising off-road vehicles
but with the comforts of home," said DiGiovanni. "Both
offer HUMMER customers a vehicle to suit their individual taste
and style."
Product enhancements on both models
for the 2004 model year include the availability of a Delphi integrated
navigation radio with full map navigation and a CD-ROM/audio player
and a variety of accessories available to personalize both models.
Still more HUMMER news comes in the form of an H2 sport utility
truck (SUT). It will be available at HUMMER dealers during the
second quarter of 2004 as a 2005 model.
"The SUT will be in every way
a HUMMER. Like its brother, the H2 SUV, the H2 SUT will draw on
its military heritage as the next bold evolution of the HUMMER
brand. The SUT will be functional, versatile and almost endlessly
reconfigurable, exceeding even the most demanding consumer's standards,"
DiGiovanni said.
And there's still more product news coming from HUMMER in the
not-too-distant future. Stay tuned!
"Our U.S. dealership body is
growing - 163 as of May 2003 - as is our product offering,"
DiGiovanni said. "We see the 2004 model year as yet another
step in making HUMMER the must-have brand for an ever-growing
customer base."
# # #